Our Story

Back in 2012, I opened the doors to my very first Joshua Thomas Fashion store on the Gold Coast. It was a small space, but I had big dreams—and a whole lot of passion for creating something special. I’ve always believed in doing things properly: curating beautiful pieces, making people feel seen and valued, and showing up with genuine care. That’s been my approach since day one.

My motto has always been, “Dreams don’t work unless you do,” and I’ve carried that with me every step of the way. What started as one little store has grown into a retail family of six stores across the Gold Coast, Brisbane, and Melbourne. It’s been a wild ride, and I’m incredibly grateful for the journey so far.

Then, in 2018, something new began to bloom—literally. I launched The Birdcage by Joshua Thomas. I was new to floristry at the time, but I knew what beauty looked like and how I wanted people to feel. So, I teamed up with some incredible floral designers and slowly built a brand that had its own heartbeat. One that felt warm, creative, and full of emotion.

Since then, The Birdcage has become known for stunning florals, thoughtful gifts, and moments that really mean something. Whether it’s a wedding, a milestone, or just a little love delivered in a vase—we’re here to make it memorable.

At the heart of everything we do is a simple mission: to spread joy through flowers and keep the art of floristry alive. We focus on quality over quantity, always staying true to our style—elegant, personal, and effortlessly beautiful.

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”

Henry Wadsworth Longfellow